The Armory Show

🏛 Venue

📅 Event Dates (2025)

• VIP Preview (Invitation-Only): September 4, 2025
• Public Days: September 5–7, 2025

🖼 Fair Type

• Contemporary & Modern Art Fair – A cornerstone of NYC’s fall art season.
• Showcases both cutting-edge contemporary and important 20th-century modern works
• International scope with curated thematic sections each year
• Known for being both accessible and museum-quality

📝 Application Information

• 2025 Applications: Open as of February 2025
• Deadline: Typically in April 2025
• Eligibility: Open to commercial galleries only
• Details: Available at thearmoryshow.com

🎟 Ticket Info & Prices

• General Admission: ~$55–$65 per day
• Multi-Day Pass: ~$100
• Students: ~$30 (with valid ID)
• VIP Preview Tickets: Limited – by invitation or via museum patron groups
• Tickets Available: Online and on-site (card payments only – no cash accepted)

💎 VIP Preview / Opening

• Preview Day: Thursday, September 4, 2025, 10 AM–8 PM
• First Look Access: Morning session for top collectors
• Evening Preview Party: Typically held for invited guests
• Public Opening: Friday, September 5 at 11 AM
• VIP Access Includes: Lounge access and full fair entry for the entire duration (Sept 4–7)

🖼 Art Categories

• 20th & 21st Century Art: From mid-century masters to cutting-edge contemporary
• Fair Sections:
  • Galleries: Leading international galleries
  • Solo: Single-artist presentations
  • Focus: Themed section (“Cultural Impact” for 2025 – socially engaged work)
  • Presents: Emerging galleries
• Media Represented: Painting, sculpture, photography, mixed media, digital art, installation

🏢 Number of Exhibitors

• Over 100 galleries expected in 2025
• Recent editions included ~205 galleries from 36 countries
• 2025 format is more curated with streamlined participation

🌍 Main Exhibitors

• Notable Participants:
  • 303 Gallery, Pace Prints, Kasmin, Jack Shainman, David Kordansky, Perrotin, Galerie Lelong
  • International: Galería OMR (Mexico), Alberta Pane (Paris), Continua (Italy)
  • Focus Section Highlights: Jessica Silverman Gallery (San Francisco), Goodman Gallery (South Africa/UK), Experimenter (India)
• Strong participation from blue-chip NYC galleries and international newcomers

🎭 Associated Events

• Platform Installations: Large-scale sculptural or immersive works throughout the Javits Center
• Armory Live: Talks and panels with artists, curators, and critics
• Fringe Programming (Armory Week NYC):
  • Gallery Openings across Chelsea and Tribeca
  • Auction House Previews: Christie’s and Sotheby’s fall sales
  • Museum Events: e.g. MoMA’s Armory Party (though often held in March)
• 2025 Focus Theme: “Cultural Impact” – with curated onsite exhibitions addressing social and cultural issues

♿ Accessibility

• Fully ADA Compliant Venue:
  • Automatic doors, elevators, ramps
  • Accessible restrooms and entrances
  • Complimentary wheelchairs available on request
  • ASL interpreters provided for talks upon request
  • Handicap parking available nearby

🌐 Language Support

• Primary Language: English
• Additional Support: Multilingual gallery staff (Spanish, French, Mandarin, German common)
• Materials: Fair guides and signage in English

🚇 Transportation

• Subway: 7 train to 34th St–Hudson Yards (~7-minute walk)
• Bus: M34 Crosstown to 11th Avenue
• Train: 15-minute walk from Penn Station
• Parking: Paid garages nearby (34th & 11th Ave) – limited availability during events
• Taxi/Rideshare: Drop-off at Javits main entrance (11th Ave & 35th St)
• Ferry Option: NY Waterway Ferry to 39th St Terminal + shuttle bus

🗺 Map / Directions

• Google Maps: Search “Javits Center – The Armory Show”
• Entrance: Crystal Palace on 11th Ave & 35th St
• Inside: Follow signage to Halls 3B–3E

📱 Social Media & Website

• Website: thearmoryshow.com
• Instagram: @thearmoryshow – use hashtag #ArmoryShow
• Twitter: @armoryshow
• Facebook: The Armory Show
• Instagram Stories: Daily updates, booth highlights, interviews, and sales reports

📸 Photos & Videos

• Photos:
  • High-res booth images released on Armory Show press site and Flickr
  • Artforum and Artsy publish photo reviews of “Best Booths”
• Videos:
  • Yearly recap videos posted on Armory Show’s website and YouTube
  • Local coverage: NY1 and other NYC outlets often feature video segments
  • Instagram reels: Short interviews, performance highlights, installation clips

📞 Organizer / Contact

• Organizer: The Armory Show Inc. (Owned by Frieze, under Frieze US Holdings LLC)
• Address: 247 Centre Street #5, New York, NY 10013
• General Info: info@thearmoryshow.com
• Phone: +1 212 645 6440
• Exhibitor Contact: exhibitor@thearmoryshow.com
• VIP Contact: vip@thearmoryshow.com