Frieze Los Angeles

🏛 Venue

📅 Event Dates (2025)

• VIP Preview (Invitation-Only): February 20, 2025
• Public Days: February 21–23, 2025

🖼 Fair Type

• Celebrates the vitality of Los Angeles' art scene with global galleries
• Focus on 21st-century and contemporary work
• Includes Focus LA, a section dedicated to emerging LA-based galleries
• Known for outdoor installations, public art, and immersive experiences

📝 Application Information

• 2025 Applications: Opened mid-2024, likely due by summer
• Curated Selection: ~100 galleries chosen based on relevance and quality
• Details via: frieze.com

🎟 Ticket Info & Prices

• General Admission: ~$76 (afternoon entry), ~$96 (morning entry)
• Preview Pass (Feb 21 before 1 PM): ~$202 (sold out quickly)
• Weekend Day Pass: ~$96
• Student & Youth (ages 2–12): $10–$39
• VIP Passes: Invitation or membership required – access all days including Preview
• Timed Entry: Required
• Ticket Sales: Online only – no on-site ticketing

💎 VIP Preview / Opening

• Invitation-Only Preview Day: Thursday, February 20, 2025, 10 AM–7 PM
• VIP Hours Continue: Friday morning, February 21, 11 AM–1 PM
• Public Opening: Friday, February 21 from 1 PM
• Closing: Sunday, February 23 at 6 PM
• VIP Events: Collectors’ dinners, museum tours, and private receptions across Los Angeles

🖼 Art Categories

• Contemporary Art (2000s–present): Painting, sculpture, video, installations
• LA & West Coast Artists: Strong emphasis on local talent
• Frieze Projects LA: Outdoor site-specific works installed throughout the airport grounds
• Frieze Film Sector: In partnership with Deutsche Bank – short films and awards
• Hollywood Connections: Includes film and celebrity-themed art programming

🏢 Number of Exhibitors

• ~100 galleries from ~20 countries
• Includes nonprofit booths and institutional collaborations with museums

🌍 Main Exhibitors

• Los Angeles-Based Powerhouses: Regen Projects, David Kordansky, Night Gallery, Blum & Poe, The Box, L.A. Louver, Château Shatto
• Blue-Chip International Galleries: Gagosian, Pace, Perrotin, Stephen Friedman
• Emerging Galleries: Baert Gallery, François Ghebaly, Various Small Fires
• 2025 Highlights: Strong LA representation alongside top global players – many with LA outposts

🎭 Associated Events

• Frieze Projects LA: Large-scale installations across Santa Monica Airport campus
• Frieze Los Angeles Film Award: Deutsche Bank partnership – award ceremony for short films
• Frieze Impact Prize: Honors socially engaged artistic practice
• Gallery Night: Extended hours across LA galleries
• Museum & Institutional Collaborations: LACMA, Getty, Hammer Museum, MOCA, and The Broad host VIP tours and programs
• Satellite Fairs: Felix LA at the Hollywood Roosevelt, SPRING/BREAK, and others run concurrently

♿ Accessibility

• ADA Accessible Tents & Outdoor Installations
• Temporary ramps, ADA restrooms, and dedicated parking available
• Golf-cart shuttles assist mobility-impaired visitors
• Frieze staff available to help on-site

🌐 Language Support

• Primary Language: English
• Additional Support: Many booths accommodate Spanish and Mandarin
• Materials & Signage: All in English

🚗 Transportation

• Location: 3233 Donald Douglas Loop S., Santa Monica, CA
• Parking: Paid on-site parking (limited)
• Rideshare Drop-Off: At Santa Monica Airport entrance – highly recommended
• Public Transit: Big Blue Bus #14 stops nearby
• Frieze Shuttle: Operated in 2025 from key Westside locations

🗺 Map / Directions

• Google Maps: Santa Monica Airport – Barker Hangar
• Entrance: Off Bundy Drive; follow signs to Frieze tent
• Note: Some Airport Ave closures during fair – traffic marshals will assist vehicles

📱 Social Media & Website

• Website: frieze.com/fairs/frieze-los-angeles
• Instagram: @friezeofficial – use hashtag #FriezeLA or #FriezeLA2025
• Twitter: @FriezeOfficial
• Facebook: Frieze
• Local Buzz: IG influencers like @curate.la often share fair highlights

📸 Photos & Videos

• Photos:
  • Official images on Frieze’s press site
  • LA Times, Santa Monica Daily Press often publish highlights
  • Instagram: Booth photos and daily carousels
• Videos:
  • “Voices and Highlights from Frieze LA 2025” on Frieze’s YouTube
  • KTLA and other local media feature walkthrough segments
  • Recaps posted across social channels post-event

📞 Organizer / Contact

• Organizer: Frieze (a division of Endeavor)
• LA Office Contact: losangeles@frieze.com
• Press Contact: press@frieze.com (US)
• VIP Relations: vipla@frieze.com