Frieze London

🖼 Fair Type

• Contemporary Art Fair – focused on global contemporary galleries (primarily from the 2000s to today).
• Known for cutting-edge, emerging, and experimental works
• Runs concurrently with Frieze Masters, which showcases pre-2000 art
• Features thematic sections and curated presentations

📝 Application Information

• 2025 Applications: Likely due by March 2025
• Note: Frieze selections are curated; application details available via frieze.com

🖼 Art Categories

• Contemporary Art (21st Century): Painting, performance, installation, video, sculpture
• Fair Sections Include:
  • Focus: Emerging artists and galleries under 12 years old
  • LIVE: Interactive and performance-based works
  • Unworlding: Themed section (2024 theme; 2025 theme TBA)
• Note: Frieze Masters focuses on historical works and runs alongside Frieze London

🏢 Number of Exhibitors

• ~160 galleries expected for 2025
• 2024 featured 160+ galleries from 43 countries

🌍 Main Exhibitors

• UK & International Leaders: Sadie Coles HQ, Victoria Miro, Maureen Paley, Stephen Friedman, Gagosian, David Zwirner, Hauser & Wirth, Pace
• European & Asian Representation: Galerie Thaddaeus Ropac, Esther Schipper, Taka Ishii, Continua
• Focus Section Galleries: Carlos/Ishikawa, Emalin (London), Temnikova & Kasela (Tallinn)
• Special Projects: Solo booths and newly commissioned works by big-name artists

🎭 Associated Events

• Frieze Week London:
  • Frieze Talks: Discussions with artists, curators, and critics
  • Frieze Projects: Artist commissions installed at the fair
  • Frieze Artist Award: Annual award supporting an emerging artist’s work
• Citywide Exhibitions:
  • Major museums (e.g., Tate Modern, Royal Academy) host shows timed for Frieze
  • Gallery late openings across Mayfair, Soho, and Shoreditch
  • Parallel fairs: 1-54 African Art Fair, PAD London (design)
• Frieze Sculpture Park: Outdoor sculptures displayed in Regent’s Park from September through October (free access)

♿ Accessibility

• Fully accessible event space with ramped entrances and wooden flooring throughout the tents
• Accessible toilets and wheelchair support available on-site
• Carers may receive free entry upon request

🌐 Language Support

• Primary Language: English
• Additional Support: Many booths staffed by multilingual representatives (French, German, Italian, etc.)
• Materials: Catalogs and fair guides in English
• Website: English only

🚇 Transportation

• Venue Location: Regent’s Park – south entrance off Park Square West
• Tube Stations Nearby:
  • Regent’s Park (Bakerloo line) – 10-minute walk
  • Great Portland Street (Circle/Metropolitan) – 10-minute walk
  • Baker Street – ~15-minute walk
• Bus: Routes along Marylebone Road and Albany Street
• Parking: Very limited – public transport is highly recommended
• Taxi/Rideshare: Drop-off zone near the main entrance
• Shuttle: Free Frieze shuttle runs between Frieze London and Frieze Masters

🗺 Map / Directions

• Google Maps: Search “Frieze London – Regent’s Park (South Grounds)”
• Directions: Follow signs from Chester Road entrance; tents are near Outer Circle by The Broad Walk

📱 Social Media & Website

• Website: frieze.com/fairs/frieze-london
• Instagram: @friezeofficial – hashtag #FriezeLondon
• Facebook: Frieze
• Twitter: @FriezeOfficial
• Frieze App: Includes map, digital catalog, and AR viewing tools

📸 Photos & Videos

• Photos: Frieze Press Kit (released closer to fair dates)
• Daily Social Coverage: Instagram features “Top Booths of the Day”
• Videos:
  • Frieze YouTube – fair previews, artist talks, behind-the-scenes
  • Partner Media: Artsy, Hypebeast – video walkthroughs and “must-see” booths
  • Official Recap Video posted on Frieze’s site post-event

📞 Organizer / Contact

• Organizer: Frieze Events (a division of Endeavor)
• General Contact: info@frieze.com
• Phone (UK): +44 (0)20 3372 6111
• VIP Relations: vip@frieze.com
• Press Inquiries: press@frieze.com